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"The Reality of Today's Mom Entrepreneur" with Pamela Webber, Chief Marketing Officer of 99designs on Women Entrepreneurs Radio™

Show #420

Topic: "The Reality of Today's Mom Entrepreneur" 

Pamela Webber is Chief Marketing Officer at 99designs, where she heads up the global marketing team responsible for driving customer acquisition and increasing lifetime value of customers. She is passionate about using data to derive customer insights and to find “aha moments” that impact strategic direction.

In addition to her experience as a marketer, Pamela brings a host of first-hand experience as an ecommerce entrepreneur and working with fast-growing startups. Prior to joining 99designs, she founded weeDECOR, an ecommerce company selling custom wall decals for babies' and kids' rooms, and also worked as an executive marketing consultant for True&Co, a wildly successful ecommerce startup specializing in custom-fitted women’s lingerie.

Earlier in her career, Pam served in various corporate strategy and marketing positions with brands Borden, eBay and its subsidiary, PayPal, Inc. A resident of San Francisco, Pamela received her BA from the University of Pennsylvania and a MBA from Harvard Business School. 


Twitter: @pamwebber_sf
Linkedin: https://www.linkedin.com/in/pamwebber/
Facebook: https://www.facebook.com/pam.webber

www.99designs.com (on Twitter: @99designs)


Listen on Podomatic:
https://www.podomatic.com/podcasts/dbcoach/episodes/2017-06-21T04_00_00-07_00


Subscribe on iTunes:
https://itunes.apple.com/us/podcast/women-entrepreneurs-radio/id939410730?mt=2

Subscribe on Android:
http://subscribeonandroid.com/dbcoach.podomatic.com/rss2.xml

Listen on Libsyn:
http://womenentrepreneursradio.libsyn.com/podcast/the-reality-of-todays-mom-entrepreneur-with-pamela-webber-chief-marketing-officer-of-99designs




Shopping Tips for Women Short on Time

by Arden Brewer

I don't have enough time, is probably the number one complaint of businesswomen everywhere!

Beating the clock is always a huge challenge. We all want to look good, but who has the time or energy to go the mall, or even peruse the internet to find something wearable? Not when there's a slew of emails to respond to, kids to pick up from school, and tired feet to put up after a busy day of work!

Shopping can seem like an additional chore, but luckily it doesn't have to be!

These time saving tips will help you streamline your shopping experience, so you can look good and spend more time doing the things you love!

1.     E-mail subscriptions

A super simple thing you can do right now is subscribe for your favorite stores' e-mail list. This will keep you up-to-date on new collections coming out, and let you know of any upcoming sales or promotions. Many times stores will include specific items you can shop for directly via e-mail. Shopping directly from your inbox? Hey now, that sounds easy doesn't it?!
 
2.     Online subscription boxes

There are several companies out there such as, Stitch Fix and Trunk Club, that send a box of clothing directly to your door! These companies start out by having you complete a style questionnaire. They will then gauge your needs, sizes, and budget. Afterwards, you'll work with a digital stylist who will find the right pieces specifically for your body and lifestyle. They will send you a box of these carefully selected times. You keep what you want, and send the items you don't care for back! What's best about this option is that it is all done from the comfort of your own home. You can't beat that!

3.     Shopstyle.com
This is one of my favorite online tools. Instead of combing through a mess of different websites, shopstyle.com organizes items from hundreds of stores in one easy-to-shop site. Their search filters are a fantastic feature. Say you are looking for a a cocktail dress, then you could filter by size, color, brand, and price to bring up the specific items that suit your criteria. Voila! No more endless scrolling!
 
4.     In-store Stylist

This option tends to be a bit intimidating for some, but it doesn't have to be! In-store Stylists are a perfect option if you want to have specific items pulled from the shelf for when you arrive to the store. Most major department stores have this service available. Make an appointment, and let the stylist know what you are looking for: (sizing, price point etc). They will select items that suit your needs. All you have to do is show up and try the items on for size! You won't have to do any actual shopping! How convenient is that?


5.     List it!

We all love a good list right?! The most time-consuming part of shopping is not knowing what we are looking for, or where to find it.  Spending hours wandering about aimlessly from store to store thinking we will "know it when we see it," leaves many of us feeling frustrated and exhausted. Before you hit the streets, why don't you make a list detailing exactly what you need? Just like writing out a grocery list, writing out a shopping list can save time in the long run! 

Shopping isn't always a blast, but it shouldn't have to be another stressful chore. Utilize a few of these tips, and you will be well on your way to painless shopping in no time!


About the Author: Arden is a personal stylist who is obsessively passionate about helping women create a wardrobe they love. She takes a lifestyle specific approach when coaching her clients so their ward-robe reflects their specific lifestyle. For more style strategies visit  www.LifeViaStyle.com.

The Truth Behind Podcast Guesting with Kerry Heaps on Women Entrepreneurs Radio™

Show #419

Topic: The Truth Behind Podcast Guesting 

Kerry Heaps returns as co-host for this discussion. If you're looking to become a podcast guest to get more exposure for your business, listen to this show first. Get the truth about what's hype and what's real from two experienced podcasters.


Along with a few other things, we discuss:
why podcasting is not the path to instant riches, why you're wasting your time if you're not promoting your appearance, what to do if you want to be the type of guest podcasters love.

Kerry Heaps is the Founder and Publisher of Strictly Marketing Magazine.  She is also the host of Strictly Marketing Talk Radio. The magazine has recently spun off an online community for women (and men too) looking to gain more media exposure, Pitch like a B*tch Media.  She owns Knockout Marketing, a Business-to-Business telemarketing and lead generation firm.  Her passion is to help other Entrepreneurs with their marketing efforts to continue their dream of running a successful business.

Her story starts in the spring of 2005, working in the corporate world as a recruiter she spent a lot of time at networking functions and participating in putting them together for other organizations. "It's a lot of work putting together events and I thought to myself if I am going to do this, I should do it for myself. I was working part time to save money to start my image consulting firm so I figured this would be a great way to add in some revenue while the business gets up and running."

She left her corporate job in the fall and started getting business owners together at a local book store café. "I still remember my first Monday after I left my job, I got up that morning and thought, what have I done??? Although there's been a lot of bumps in the road I don't regret my decision one bit. My passion is helping others succeed in their marketing efforts, I know how scary it can be to start a business and no one should feel alone on their journey." The company currently specializes in marketing, with the Magazine, talk radio program and online community for Women in Marketing.

Kerry has an extensive background in Sales, Networking, Recruiting, and Training. She is a former Model who specialized in Trade Show and Print work. She is also an experienced judge on the beauty pageant circuit.  Kerry is also a contributing columnist for www.sbmarketingtools.com, www.entrepreneursenvogue.com and she also writes occasionally for www.sheownsit.com and www.womensprospects.com.  Kerry has interviewed celebrities such as Co-Host of Shark Tank, Barbara Corcoran, Authors Larry Winget, Jeffrey Hayzlett, Former Miss West Virginia and QVC Talk Show host, Kim Parrish and many more successful business entrepreneurs.

Websites: 

Pitch Like a Bitch Media, www.pitchlikeabitchmedia.com 

Strictly Marketing Magazine & Talk Radio:  http://www.strictlymarketingmagazine.com

Appointment Setting by Knockout Marketing website:
http://www.appointmentsettingbyknockoutmarketing.com 
 


Listen on Podomatic:
https://www.podomatic.com/podcasts/dbcoach/episodes/2017-06-14T04_00_00-07_00


Subscribe on iTunes:
https://itunes.apple.com/us/podcast/women-entrepreneurs-radio/id939410730?mt=2

Subscribe on Android:
http://subscribeonandroid.com/dbcoach.podomatic.com/rss2.xml

How She Does It: Imelda Arcilla of enstigate entrepreneurs

Deb's note: The day of this post I received word that Imelda had passed away suddenly. At this time I have no updates and don't know what the future plans are for enstigate.


Imelda Arcilla is multi-passionate working in the Healing Arts, Transformation, Writer  and has a passion for helping Creative Entrepreneurs thrive in their unique way. And President of enstigate entrepreneurs where they help entrepreneurs get capital through creative loans.

Imelda was a previous guest on the Women Entrepreneurs Radio™  show.

Listen to her interview here: https://www.podomatic.com/podcasts/dbcoach/episodes/2017-05-17T04_00_00-07_00


Deb Bailey: Welcome to the blog, Imelda. Why did you come up with enstigate for entrepreneurs?

Imelda Arcilla: Great to be here, Deb. We believe it's entrepreneurs that are part of what's changing the game as far as in innovations, creating valuable products and service to the world while taking your financial vision and destiny into your own hands.

We're passionate entrepreneurs helping entrepreneurs because we understand the challenges. We laugh about how we've hit every branch on the way down to really understanding how this all works. So, we have the hard-earned wisdom to share with others so they don't fall into the common traps.

Ultimately, we're not just helping them succeed in business but what the success of that business means overall. It's supporting their dreams and freedom to do more things that they love, enjoy and contribute to. There's always a bigger vision that pulls us and in this way, it's not a constant work by pushing, but a pull by something greater than us.

So, we're connecting the dots for entrepreneurs to make it easier for them to find the capital they need. Because the world of financing can be quite overwhelming and tricky especially if you're just starting out or have been in business but don't know about finding money to expand.

There are many reasons businesses fail, funding shouldn't be one of them. That's the easy part is our motto.

I also work in the transformation and mindset area with entrepreneurs and what I realized was they just needed some extra money to either jump start their business or need capital to grow into the next level, but didn't know how to go about it. So, they'd spin their wheels and either get burned out or quit. When all they needed was some guidance and cash to get them to the next stage.


Deb: Why are you also targeting funding for females? 

Imelda: Women business owners are over 35 percent and growing generating over 1.5 trillion in sales. The crazy thing is women only receive 7 percent of venture capital or investment money and loans are usually at least 15 percent lower than men with higher interest rates.

Needless to say, women's ability to get capital is disproportionate to their rising contribution. Even though there are women entrepreneurs there aren't as many high profiles as men. We have to change that if we want to see more high profile women entrepreneurs out in the world to aspire to. Because it's very much possible and we are ready for it.

When that becomes a reality, women are seen just as competent if not more than the men. And hopefully the pay wage can also be equalized. The Finance world has been men driven and a dominated sector so it's difficult for women to impact, unless we make a concerted effort to break through the old establishments. I believe we poised for that.


Deb: What advice would you give to women entrepreneurs who are just starting out in researching for funding? 

Imelda: Do your due diligence.

There are traditional bank lenders, venture capitalists, angel investors and alternative or creative loans. Crowd funding is becoming more popular but it can be a hit or miss with a lot of time invested in it. Weigh out the pros and cons before you make a decision.

The traditional bank route have stricter guidelines and qualifications, vc's again only fund a very small fraction of women, and angel investors want equity and can persuade the original intention of the entrepreneur's creative vision.

And this is where we come in as alternative and creative loans. The qualifications for these loans tend to be more lenient. We offer different products depending on what is needed and where the business wants to go. So not all products are right for each unique entrepreneur and business. That's a big one because if you get talked into something that isn't right you, you could end up paying for it down the road. It happens all the time. So, you have to trust the person or lender you're relying on to get you the best loan product for your business at the time. Do your due diligence is very much an important mantra.

We have an Angel loan that is different than the Angel Investor where we give you the loan and we don't require equity and we don't interfere with the vision of the company. Now that's a real Angel!



Deb: What are the "lessons learned" that you'd like to share?

Imelda: hen we meet our challenges, and overcome them a new level of playing field opens for us which has its own set of challenges. Again, you'll overcome to conquer and reach a new plateau. So, challenges are like obstacle courses each problem is meant to elevate or expand you.


Deb: Who are your ideal clients?

Imelda: My ideal clients are women at any stage of their business. Whether they're ready to start and they need help with capital. Or have been in business for a little while and ready to expand or have been moderately successful but want to take it to the next level.

The funding is for anything from marketing, materials, equipment, revamp your brand, hire a success coach or assistant, technology to enhance your business, bridge the slow times, accelerate your six figure and up aspirations or whatever you need it for. Having money available can jump start not only your business but create momentum especially when you find your business in a lull. It supports your ideas, creativity or innovation with a way to bring them to the people who want it.


Deb: What inspires you to do this work?

Imelda: I think that money, financing and getting funding can be very complex and women don't feel comfortable or confident in this area. They'll try the traditional route that's very limited in their offering. The current state of the finance world has been very complex, convoluted and primarily have been for a very few. So, it's no wonder it has this stigma. But money and getting funding doesn't have to be so complicated there's a simpler way to all this we just have to create it and then make it available to ease the challenges already inherent in being a female entrepreneur. 

We are innovating the old template of financing and bridging it through creativity and soul mission. It connects to the human side where the financing world traditionally has a disconnect.

People are willing to do the work, they just need the basics building blocks and money is part of that reality architect.


Deb: What's your vision for your business?

Imelda: My ultimate vision for enstigate* entrepreneurs as it pertains to female funding is that we contribute to changing the game for women entrepreneurs in how they get capital and allow it to be more accessible for them so they can create their dream business and life without struggling or eventually quitting. Their rising number and huge contribution to the economy should drive the market for more lenders and investors to participate. If you have a product or service that enhances life or contributes to humanity thriving that deserves to be successful!


Deb: What advice would you give to women entrepreneurs who are just starting out?

Imelda: Make sure your why also serves the larger good somehow. There is grace in that.


Deb: That's excellent advice. What do you wish you could tell your younger self? 

Imelda: Trust yourself more and your intuition.


Deb: Thanks so much for joining me today Please share website and social media URLs.

Imelda: Enjoyed it, Deb. Here are my links.

Website-
           Funding - http://enstigate.com/
           Transformation Mentoring- http://imeldaarcilla.com/

Social Media-
             https://www.facebook.com/Imelda-Arcilla-148226671880228/?fref=ts
             https://twitter.com/ImeldaArcilla1
             https://www.linkedin.com/in/imeldaarcilla/

Sally Coldrick and Rachel Hentsch Founders of InfinityFoundry on Women Entrepreneurs Radio™

Show #418

Topic: Curiosity as a tool for life that leads towards learning and growth 


Sally Coldrick is a visionary leader with a background in strategic marketing. She is a connector of people and pioneer of big ideas which is complemented by her passion to inspire curiosity in those around her to solve problems creatively. Sally has two children (aged 4 & 7) and is married to an Englishman. They currently live in Brisbane, Australia.

Rachel Hentsch is an energy volcano and believes in the power of Technology as a means to enhance the human Sharing experience at all levels: spreading opportunities to learn, discover and grow. She is an Architect-turned-Digital-Entrepreneur, mother to five children (ages 12 to 23), is happily married and lives in Rome, Italy.

Business URL: https://www.infinityfoundry.com/

Twitter Account info: @InfinityFoundry (https://twitter.com/InfinityFoundry)


Curiosity Challenge free mini course: http://infinityfoundry.thinkific.com/

Full course - The Curious Entrepreneur online course:
http://infinityfoundry.thinkific.com/ 

o   Instagram: infinityfoundry https://www.instagram.com/infinityfoundry/
o   Facebook Company Page: https://www.facebook.com/infinityfoundry/
o   Medium Channel: https://medium.com/infinityfoundry-by-mitsisters
o   Youtube Channel: https://www.youtube.com/channel/UCFXkhdR6lhEDd0dzAWKiB2A

Social Media Profile URLs:

o   Rachel’s personal Facebook profile: https://www.facebook.com/rachel.spadafora
o   Rachel’s LinkedIn profile: https://www.linkedin.com/in/rachelhentsch/
o   Rachel’s Twitter: https://twitter.com/RachelHentsch
o   Rachel’s Instagram: https://www.instagram.com/cccalyxxx
o   Sally’s personal Facebook profile: https://www.facebook.com/sallyCcoldrick
o   Sally’s LinkedIn profile: https://www.linkedin.com/in/sallycoldrick/

Listen on Podomatic:
https://www.podomatic.com/podcasts/dbcoach/episodes/2017-06-07T04_00_00-07_00

Subscribe on iTunes:
https://itunes.apple.com/us/podcast/women-entrepreneurs-radio/id939410730?mt=2

Subscribe on Android:
http://subscribeonandroid.com/dbcoach.podomatic.com/rss2.xml

Listen on Libsyn:
http://womenentrepreneursradio.libsyn.com/podcast/sally-coldrick-and-rachel-hentsch-founders-of-infinityfoundry 

Listen on YouTube:
https://youtu.be/jXOn7XDGW1s



Infographic: How Mompreneurs Balance Business & Family

New Mother’s Day Survey Sheds Light on Reality of Today’s “Mompreneur”


Mom entrepreneurs typically start their businesses after their child hits school age, overwhelmingly serve as the household’s primary caregiver, regularly put in a “second shift” after kids go to bed, and are more likely to sacrifice working out and socializing with friends over missed family time. They are also significantly less likely to raise outside funding for their venture than male parent entrepreneurs, but often have the support of a network of fellow entrepreneurs.

These are just a few of the topline findings revealed in a recent survey by online graphic design marketplace 99designs that polled more than 1,290 male and female business owners with at least one child under 18 from US, Europe and Australia about various aspects of their business and personal lives.

For more detailed findings from the 99designs Mother’s Day Mompreneur Survey, along with details about methodology and an infographic, along with interviews with several influential mompreneurs, please visit https://99designs.com/blog/business/mom-entrepreneur-infographic/




10 Powerful Tips to Write and Sell Your First eBook

It takes time to write an e-book. Even if you are done writing one, you should still keep working in order to promote the e-book and sell as many copies as possible. Take note that no matter how great the book is, there are a lot of other people who write quality e-books.

The goal is to stand out and attract people to get what you offer. It only means that there must be something unique about the e-book that people could not get elsewhere. The book should be worth the pay. Otherwise, they won’t trust you again should you publish an e-book in the future.

Take time to inform people about your e-book. Create a social media account in various platforms. Tell everyone that you have an upcoming e-book. Make pre-order possible so you have guaranteed buyers even before the release.

You should also provide free copies through raffle draws and other means. Create noise as much as possible. This is how you ensure that people know about your e-book. Take note that there are a lot of e-book writers that don’t have quality write-ups. They are just so great when it comes to advertising. This is why they have created popular e-books.

Quality should be the priority. In the end, people will know if you have done something amazing or not. To help you with writing and selling e-books, check out the infographic below. Make use of it to come up with something really amazing for people to learn from.

10 Powerful Tips to Write and Sell Your First eBook (PbS)

"Healing Depression" with Writer & Artist Leah Oviedo on Women Entrepreneurs Radio™

Show #414

Topic: "Healing Depression"

Leah Oviedo is a writer, artist, self-defense instructor and urban farmer. After healing from a long depression, she became certified in mental health first aid and is intent on decimating the stigma of depression.

She hosts weekly depression support groups, creative expression and uses social media to reach out to those who are suffering from mental illness. She recently published a book about her experience with depression.

The book, “D.I.Y. Therapy: Healing Depression” is currently available as both a paperback and e-book on Amazon. http://amzn.to/2s85nAA

Website, https://impoweryou.org
Amazon author page, https://www.amazon.com/Leah-Oviedo/e/B007LMUEJ2
Instagram, Impoweryou, https://www.instagram.com/impoweryou
Facebook page, Healing Depression With Loving Kindness, https://www.facebook.com/diyhealing/
LinkedIn, https://linkedin.com/in/leahoviedo
Twitter, https://twitter.com/mpwru

"D.I.Y. Therapy: Healing Depression"
Book Summary:
Have you ever wondered what you could do -what possibilities would open up- if you didn't feel overwhelmed by depression?

When traditional therapy is out of reach or isn’t working it’s time to cultivate your own therapy plan. In “D.I.Y. Therapy: Healing Depression”, you will learn realistic and inspiring tools to use on your healing journey. After suffering from depression for 17 years, Leah Oviedo decided to start her own healing journey. She finally found what she needed through years of self-care research and hands on learning where she was the guinea pig.

In this book you will discover how to:
· Create a healthy self care routine
· Calm anxiety and break up with depression
· Discover how intuition can guide your healing journey
· Become aware of your emotions and forgive yourself
· Cultivate inner peace by following your heart song

Depression is a natural response to pain. Yet unlike a physical illness, it carries a stigma that stops most people from seeking help. Healing from depression is challenging and frightening, but it may be the bravest thing you ever do. Are you ready to heal?

Listen on Podomatic:
https://www.podomatic.com/podcasts/dbcoach/episodes/2017-05-31T04_00_00-07_00

Subscribe on iTunes:
https://itunes.apple.com/us/podcast/women-entrepreneurs-radio/id939410730?mt=2

Subscribe on Android:
http://subscribeonandroid.com/dbcoach.podomatic.com/rss2.xml

Listen on Libsyn:
http://womenentrepreneursradio.libsyn.com/diy-therapy-healing-depression-with-leah-oviedo

Soul Rich Woman TV with Entrepreneur Genecia Alluora

Hi there!

Check out my interview with Genecia Alluora of Soul Rich Woman. I was a guest on her show, Soul Rich Woman TV. We talked about how to be a woman of influence, and a few other things!

https://youtu.be/ZbMX8N5LUWk



Genecia was a guest on Women Entrepreneurs Radio. You can listen to her show here: https://www.podomatic.com/podcasts/dbcoach/episodes/2017-04-26T04_00_00-07_00

Genecia Alluora Luo is a former Miss Singapore and recipient of South East Asia Woman of Excellence 2010 and a founder of Queenz8 Business Group with 10 years of solid business experience in the fields of e-commerce, beauty, co-working spaces and F&B.

She is also the founder of Soul Rich Woman and a public speaker on the subjects of social media, entrepreneurship, brand building and e-commerce.

As a business mentor to 8000 women at Soul Rich Woman, Genecia empowers them tin the areas of health, wealth and happiness with the mission "I create my life."

She shares daily business and marketing advice to help aspiring businesswomen 1. attract more leads and customers, 2. increase and double sales and 3. maximize profits for business growth.

Soul Rich Woman also teaches women to leverage on the internet to earn money to invest and create passive income structures so that they can win the money game, become financially free and have more time to pursue their passions in life.

http://geneciaalluora.com/

Digital Marketing 101 for Budding Entrepreneurs


by Nicole Letendre

Marketing is one of the last activities many entrepreneurs and new business owners think about, but it is an essential part of growing a sustainable business. Today, the most effective marketing is digital.

What Is Digital Marketing?

Digital marketing is advertising delivered by digital channels:
  • Search engines
  • Websites
  • Social media
  • Email
  • Mobile applications

The point is that the message is delivered online.

Types of Digital Marketing

Digital marketing isn't all one technique. It's a group of practices designed to build awareness of your company, educate customers about the problems you solve, generate leads, and convert customers.

Search Engine Optimization

Also known as SEO, search engine optimization is the practice of defining the terms you think people would use to find your offering through a search engine; these are called keywords. Each page of your website will be "optimized" by placing one or two of your keywords in specific components of the page, such as the title, URL, and body content.

The search engines will index your pages and then display them on a search engine result page (SERP) when someone searches using that keyword or phrase.

Content Marketing

Content marketing is the key pillar of SEO. Content is anything that educates, inspires, or compels visitors to read or view it. Content can be:
  • Blog posts
  • Videos
  • Podcasts
  • Ebooks
  • Infographics

Create content that is relevant to your audience and place it online where your target customer spends the most time.

Social Media Marketing

Increasingly, people use social media to discover and research a brand or solution. Beyond posting on your own page, you can use social media in other ways.

  • Place and enable share buttons on your website and blog
  • Create peer-to-peer sharing opportunities
  • Develop quizzes and other interactive content

Your goal is to educate them and generate leads as well as share your content with others.

Pay-Per-Click

Pay-per-click (PPC) ads are those you see at the top of a search engine results page or to the right-hand side. It is set up through Google Adwords, and you only pay for the ad if someone clicks on it.

Email Marketing

This is the fastest, most direct, and most personalized method of getting your information to your prospects. You can develop a series of emails to nurture prospects through the buyer's journey as well as create emails with links to content or other offerings.

The Importance of Measurement


Measuring the effectiveness of your digital marketing is crucial to creating successful content and delivery systems. Select metrics that provide actionable data to help you determine what content and channels are working and what needs improvement. It is easy to change content on the fly or test two variations of the same message to see which performs better.

Build a digital marketing strategy that combines multiple online techniques to maximize lead generation and conversion. Create your content and put it where your target customers are most likely to find it.

About the Author: Nicole Letendre is the marketing coordinator for Bonafide, a digital marketing agency in Houston, Texas. She loves writing, social media and keeping up with the latest marketing trends.

What Are Your Margins?

by Chris Atley

First, I want to start of this week’s article with us focusing on what is really important to you in terms of profit.

Have you taken the time to look at what type of lifestyle you are really wanting? If it’s been awhile, go ahead and do it again. Things shift, people change.

What do you really want? What is important to you?

We want to be really mindful of not falling into comparisons and “shoulds” here. What is important to you in life and business? What type of business do you ultimately want to run, what support do you need and what does it look like cost wise? Do the same in your personal life. What lifestyle do you want and what is important to you? Is it travel, experiences with your family, savings, college funds, etc.? What is it for YOU?

Get clear on this first and drop the judgment and comparisons from there. This is about you living life to the fullest on your terms and no one else’s.

Second, take what others are saying with a grain of salt. When a business owner talks about how much their company did in a given month or year, this is typically gross, not net. It’s not a criticism, but something to keep in mind when you hear this info. so that it doesn’t bring you down and make you feel bad for not being where you want to be.

You could be earning way less, but keeping way more. It’s all relative. A better determination of success is looking at your profit margin. How much are you earning versus how much you are keeping over a given period of time. That is a better indicator and most small businesses don’t look at that percentage.

* You can calculate your profit margin by taking your total revenue and subtracting your total expenses, and then taking that number and dividing it by your total revenue to get the percentage. The percentage is your profit margin.

Start looking at this for your own company and determining what you would like to see happen. The average standard for a healthy business is having a profit margin of 25% or over, generally speaking to give you an idea. Once you figure out your own profit margin, you can then use your own business results to compare to and not others going forward. Let’s get you to where you want to be in your business and what feels good for you, and not for someone else.

Happy calculating and planning!

Written by Success Speaker & Coach Chris Atley, CEO of Chris Atley LLC ~ Decisions by Design. For complimentary success tips for business and life, please visit www.chrisatley.com.

"List-Building for Your Business: What Works & What Doesn't" with Kerry Heaps on Women Entrepreneurs Radio™

Show #416

Topic: "List-Building for Your Business: What Works & What Doesn't" with Kerry Heaps on Women Entrepreneurs Radio™


Working to build your email list? There are a lot of myths around list-building. What works today and what doesn't? Kerry Heaps returns as co-host to discuss the ever-evolving rules of list-building for your business.

Kerry Heaps is the Founder and Publisher of Strictly Marketing Magazine.  She is also the host of Strictly Marketing Talk Radio. The magazine has recently spun off an online community for women (and men too) looking to gain more media exposure, Pitch like a B*tch Media.  She owns Knockout Marketing, a Business-to-Business telemarketing and lead generation firm.  Her passion is to help other Entrepreneurs with their marketing efforts to continue their dream of running a successful business.

Her story starts in the spring of 2005, working in the corporate world as a recruiter she spent a lot of time at networking functions and participating in putting them together for other organizations. "It's a lot of work putting together events and I thought to myself if I am going to do this, I should do it for myself. I was working part time to save money to start my image consulting firm so I figured this would be a great way to add in some revenue while the business gets up and running."

She left her corporate job in the fall and started getting business owners together at a local book store café. "I still remember my first Monday after I left my job, I got up that morning and thought, what have I done??? Although there's been a lot of bumps in the road I don't regret my decision one bit. My passion is helping others succeed in their marketing efforts, I know how scary it can be to start a business and no one should feel alone on their journey." The company currently specializes in marketing, with the Magazine, talk radio program and online community for Women in Marketing.

Kerry has an extensive background in Sales, Networking, Recruiting, and Training. She is a former Model who specialized in Trade Show and Print work. She is also an experienced judge on the beauty pageant circuit.  Kerry is also a contributing columnist for www.sbmarketingtools.com, www.entrepreneursenvogue.com and she also writes occasionally for www.sheownsit.com and www.womensprospects.com.  Kerry has interviewed celebrities such as Co-Host of Shark Tank, Barbara Corcoran, Authors Larry Winget, Jeffrey Hayzlett, Former Miss West Virginia and QVC Talk Show host, Kim Parrish and many more successful business entrepreneurs.

Websites: 

Pitch Like a Bitch Media, www.pitchlikeabitchmedia.com 

Strictly Marketing Magazine & Talk Radio:  http://www.strictlymarketingmagazine.com

Appointment Setting by Knockout Marketing website:
http://www.appointmentsettingbyknockoutmarketing.com 


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